A Coming Soon campaign run through LPC's own Ads Manager, built to put the property in front of local buyers before it formally listed. The property is now live on the market, and this report covers the campaign that came before it.
A Coming Soon campaign has one job: put the property in front of local buyers before it formally lists, so there's already a warmed audience once it does. 64/5 Greenlands Drive is now live on the market, and this report covers the campaign that built that early audience.
64/5 Greenlands Drive is now formally listed, and this campaign is exactly why that audience won't be starting cold. It reached 2,977 people in the local geo and drove 197 landing page views at $0.48 each, ahead of the property hitting the market. Coming Soon campaigns aren't measured on leads. The job is pre-market visibility, and this delivered it at an efficient cost.
Everyone this campaign reached is now part of LPC's Meta engagement pool for the suburb, ready to be pulled into the current listing campaign and any future Buyer Match or retargeting activity on this property.
One static creative ran across Facebook and Instagram, targeting a geo-based audience under Meta's Housing Special Ad Category rules. Figures are from the confirmed Ads Manager export.
| Metric | Result | Benchmark | Read |
|---|---|---|---|
| People reached | 2,977 | Local awareness zone | On target |
| Impressions | 8,623 | – | No benchmark |
| Frequency | 2.90 | <3.5 | Healthy |
| Link clicks | 281 | – | No benchmark |
| Cost per click (blended) | $0.33 | $0.50 – $1.50 | Strong, well under benchmark |
| Landing page views | 197 | – | No benchmark |
| Social actions (reactions, comments, shares, saves) | 4 | – | No benchmark |
| Cost per lead | N/A | N/A for Coming Soon | Not applicable |
Meta reports a page engagement figure of 285 for this campaign. That's the sum of link clicks (281) and confirmed social actions (2 reactions plus 2 shares, so 4). We've kept these separate above so the read stays clear, rather than folding clicks into an engagement rate.
Social actions came in at 4 for the campaign window, which is low relative to reach. That's expected for a campaign optimised for landing page views rather than reactions or shares, and it's a normal trade-off for this kind of pre-market run.
A single static creative ran across Facebook and Instagram feed placements, leading with the "Coming Soon" hook to reach first home buyers, downsizers and investors ahead of the formal listing.
A cost per click of $0.33 and a cost per landing page view of $0.48 both came in well under benchmark. The "Coming Soon" badge paired with the "Perfect for First Home Buyers, Downsizers or Investors" line gave this ad a clear, broad value proposition for the suburb, and the local audience responded efficiently.
Housing Special Ad Category rules mean no interest or demographic targeting here. The geography, copy and creative do all the audience selection work.
The campaign targeted a 30km radius centred on Varsity Lakes, covering the full local and surrounding buyer pool within a realistic commuting and lifestyle distance of the property.
Run under Meta's Housing rules, so no interest targeting. The geography, copy and creative do the audience selection.
Every person reached and every landing page view builds LPC's engagement audience for Varsity Lakes, ready for the listing campaign now running and any future Buyer Match or retargeting work.
Frequency for this campaign was 2.90 (8,623 impressions ÷ 2,977 reach), comfortably under our 3.5 ceiling. There was headroom in the audience, meaning it wasn't overserved and could have extended further if the budget allowed.
$93.95 spent, 2,977 local buyers reached, 197 landing page views before the property ever formally listed. Here's the short version of what this campaign proved.